Free Website Copy: How You Can Get Free Copy For Your Brand New Website With WebSteps

Free Website Copy: How You Can Get Free Copy For Your Brand New Website With WebSteps

In today’s digital era, a well-crafted website is the backbone of any successful online business. But it's not just about aesthetics and functionality; it's about the power of words. Effective website copy can make or break a business, compelling visitors to linger, engage, and convert into customers. But what if you could get free website copy?

At WebSteps, we understand the importance of choosing the right words to convey your message and captivate your audience. Our team of talented web professionals specialise in creating compelling and conversion-optimised website copy that not only ranks high on search engines but also resonates with your target market.

Through meticulous keyword research and a deep understanding of your brand voice, we ensure that every line of content on your website speaks directly to your customers' needs and desires. Whether you're looking to establish credibility, generate leads, or drive sales, our expertly crafted copy will transform your online presence and boost your bottom line.

The best part? You can get our copywriting services for free with our website design packages. 

Discover the power of words today and unlock the full potential of your online business with WebSteps.

What is copywriting?

Before we dive into the specifics of our amazing free website copy, let’s first explain what copy actually is. 

Your website is often the first point of contact between your business and potential customers. It serves as a virtual storefront, representing your brand, products, and services. In this highly competitive digital landscape, where attention spans are shorter than ever, the importance of effective website copy cannot be overstated.

Great website copy establishes your brand identity, communicates your value proposition, and engages visitors from the moment they land on your site. It sets the tone for the entire user experience and can be the deciding factor between a visitor clicking away or becoming a loyal customer.

Effective website copy also plays a crucial role in search engine optimisation (SEO). By incorporating relevant keywords and phrases strategically, you can improve your website's visibility on search engine results pages, driving organic traffic and increasing your chances of conversion.

In short, website copy is not just about filling up space on a web page; it's a powerful tool that can shape perceptions, evoke emotions, and drive action. Investing in professional copywriting services can help you harness this power and turn your website into a persuasive sales machine.

What is the average cost of a copywriter?

The average cost of hiring a copywriter can vary significantly depending on factors such as experience, expertise, project scope, and geographic location. In general, freelance copywriters may charge anywhere from $50 to $200 per hour, with some seasoned professionals commanding higher rates. For larger projects or ongoing contracts, copywriters might opt for flat fees ranging from a few hundred dollars for smaller tasks to several thousand dollars for extensive campaigns or content packages. Additionally, some copywriters may offer retainer agreements or project-based pricing structures tailored to the specific needs of the client.

At WebSteps, we understand that businesses don’t always have the budget to create perfect copy for their business. That’s why we’ve made a flexible website package that allows you to pay in monthly instalments, where you can receive free website copy for your website with all of our website design packages. 

What’s included in our free website copy?

So, what’s actually included in our free website copy service? 

When you book in one of our web design packages, we have an in-depth sit down with you to understand you, your business, your brand and messaging. Through this we then do extensive research into your target audience and SEO to ensure we create the best copy for you and your business, capturing your brand's tone and voice.

We take care of:

  • SEO research, to help your business show up online
  • Target audience research, to know who your brand is speaking to
  • Copy for your home page, and depending on your package, up to 8 pages
  • Product description assistance to eCommerce packages*

At WebSteps, take care of all your website development needs so you don’t have to worry about a thing!

Understanding your target audience

To create effective website copy, it's crucial to have a deep understanding of your target audience. By knowing who your ideal customers are, what motivates them, and what challenges they face, we can tailor your messaging to resonate with their needs and desires.

We start by conducting market research to gather insights about your target audience. This can include analysing demographic data, conducting surveys or interviews, and studying competitor analysis. By understanding your audience's demographics, psychographics, and purchasing behaviours, we create a more targeted and personalised website copy that speaks directly to their unique needs.

Conducting keyword research for SEO optimization

Once we have a clear understanding of your target audience, it's time to conduct keyword research to optimise your website copy for search engines. Keyword research involves identifying the words and phrases your target audience uses when searching for products or services in your industry.

We use our keyword research and SEO platforms to gather data on search volume, competition, and related keywords that we believe your website and brand have a high chance of ranking for. 

When selecting keywords, we aim for a combination of high search volume and low competition. These keywords have the potential to drive significant traffic to your website while also giving you a competitive edge in search engine rankings. Incorporating these keywords strategically throughout your website copy, including in headings, subheadings, meta tags, and within the body of your content.

How does our free website copy work?

Ready to start showing up online? Our free copywriting services are available across all of our website design packages - starting from just $99 a month!

At WebSteps, our commitment to providing exceptional value extends beyond just website design. With our complimentary copywriting services, we aim to empower businesses to effectively communicate their brand message and captivate their audience. 

Don't miss out on this opportunity to elevate your online presence with engaging and persuasive copy. Book a chat with us now to discover how you can access free copywriting as part of our website design packages. Let's work together to turn your vision into captivating content that drives results. Your success is our priority, and we're excited to embark on this journey with you.