Web Design Cost Calculator: How Much Is The Cost Of Website Design in Australia?

Web Design Cost Calculator: How Much Is The Cost Of Website Design in Australia?

Are you considering getting a new website for your business but unsure about the cost breakdown? This article will provide you with valuable insights into full web design cost, what you're paying for and why.

Website design costs can vary significantly depending on several factors, including the complexity of the project, the size of your website, and the features and functionality you require. By understanding the different elements that contribute to the overall web design cost, you can make informed decisions and get the most value for your investment.

In this comprehensive guide, we will break down the web design cost components, such as website planning and research, design and development, content creation, optimization, and ongoing maintenance. We will also discuss why these elements are essential for creating a successful website that attracts visitors, engages them, and drives conversions.

Whether you're a small business owner or an entrepreneur looking to establish an online presence, this article will equip you with the knowledge you need to make informed decisions about your website design investment. Let's dive in and unravel the mysteries of website design costs.

The importance of website design

In today's digital age, a well-designed website is crucial for any business or organisation. Your website serves as your online storefront, and it's often the first impression potential customers have of your brand. A poorly designed website can turn visitors away and result in lost opportunities. On the other hand, a professionally designed website can instil trust, showcase your brand's personality, and drive conversions.

Website design encompasses various elements, including layout, colour scheme, typography, imagery, and navigation. A well-designed website should not only be visually appealing but also user-friendly, intuitive, and optimised for search engines. It should align with your brand identity and effectively communicate your message to your target audience.

Investing in professional website design is an investment in the success of your business. A well-designed website can help you stand out from the competition, attract more visitors, and convert them into paying customers. It can also enhance your online presence and credibility, ultimately contributing to your business growth and profitability.

Web design cost breakdown

So, what actually goes into the cost of building a website? We’re breaking down all the components of a website build. 

Domain and hosting fees

Before we delve into the specific cost breakdowns, it's essential to touch upon the foundational elements of website design: domain and hosting fees. These are recurring costs that you'll need to consider when budgeting for your website.

Domain Name: A domain name is your website's address on the internet (e.g., www.yourwebsite.com). To have a branded online presence, you'll need to register a unique domain name. Domain names are typically purchased on an annual basis, and the cost can range from a few dollars to hundreds of dollars, depending on the popularity and availability of the desired domain name.

Hosting: Web hosting is the service that allows your website to be accessible on the internet. It involves renting server space and resources to store your website's files and make them available to visitors. The cost of hosting can vary depending on the hosting provider, the type of hosting (shared, VPS, or dedicated), and the resources allocated to your website (storage, bandwidth, etc.). 

Design and development fees

Design and development are the core components of website design, responsible for creating the visual aesthetics and functionality of your website. This phase involves collaboration between web designers, graphic designers, and developers to bring your vision to life. The cost breakdown for design and development can include the following:

Wireframing and Mockups: Before diving into the visual design, wireframing and creating mockups help establish the structure and layout of your website. Wireframes are simplified representations of your website's layout, showcasing the placement of elements and content. Mockups, on the other hand, provide a more detailed visual representation, including colour schemes, typography, and imagery. The cost for wireframing and mockups can vary depending on the complexity of your website and the number of pages.

Visual Design: Visual design involves selecting colour schemes, typography, graphics, and imagery that align with your brand identity. This phase brings your website to life by creating a visually appealing and cohesive design. The cost for visual design can vary depending on the number of design iterations, the complexity of design elements, and any custom graphics or illustrations required.

Front-End Development: Front-end development involves coding the visual design into a functional website using HTML, CSS, and JavaScript. This phase ensures that your website is responsive, user-friendly, and compatible with different devices and browsers. The cost for front-end development depends on the complexity of the design and the level of interactivity required.

Back-End Development: Back-end development focuses on the server-side functionality of your website, including database integration, user authentication, content management systems, and e-commerce functionality. This phase requires programming skills and can significantly impact the cost, depending on the complexity of the features and functionality required.

Content creation and optimisation fees

Compelling content is the backbone of a successful website. It not only engages visitors but also plays a crucial role in search engine optimisation (SEO). The cost breakdown for content creation and optimization can include the following:

Copywriting: Copywriting involves creating persuasive and informative website copy that effectively communicates your brand message and engages visitors. Professional copywriters understand the nuances of writing for the web, incorporating relevant keywords, and structuring the content for maximum impact. The cost for copywriting can vary based on the number of pages, the complexity of the content, and the level of research required.

Visual Content Creation: Visual content, such as images, infographics, videos, and animations, can enhance the user experience and convey information more effectively. Professional designers and videographers can create high-quality visual content that aligns with your brand and enhances your website's visual appeal. The cost for visual content creation depends on the complexity and quantity of the visual assets required.

Content Optimisation: Optimising your website's content for search engines is crucial for improving organic rankings and attracting targeted traffic. This includes keyword research, on-page optimisation, meta tag optimisation, and creating search engine-friendly URLs. Content optimization fees may be included in the overall website design package or billed separately, depending on the service provider.

Maintenance and updates

Once your website is launched, it requires ongoing maintenance and updates to ensure it remains secure, functional, and up to date. The web design cost breakdown for maintenance and updates can include the following:

Security Monitoring: Regular security monitoring and updates are crucial to protect your website from potential threats and vulnerabilities. This includes applying security patches,

Software Updates: Content management systems (CMS) and other software used in website development regularly release updates to improve performance, fix bugs, and enhance security. Staying up to date with these updates is essential to maintain a secure and functional website. Software update fees may be included in the maintenance package or billed separately.

Content Updates: Keeping your website's content fresh and up to date is essential for engaging visitors and maintaining search engine rankings. This includes adding new blog posts, updating product information, and making any necessary changes to existing content. Content update fees can be billed on an hourly basis or included in the maintenance package.

Technical Support: Having access to technical support is crucial in case of any website issues or emergencies. This includes troubleshooting, resolving technical problems, and providing assistance when needed. Technical support fees may be included in the maintenance package or offered as a separate service.

What is the cost of website design?

The average cost of website design for small business Australia ranges between $1,200 and $32,000. Why such a large discrepancy?

Well, determining the cost of website design in Australia can be influenced by various factors, ranging from the complexity of the project to the specific features and functionalities required. Basic websites with standard features might cost a few thousand dollars, while more intricate and custom-designed websites with advanced functionalities can incur higher expenses. 

Ultimately, the cost of website design in Australia varies widely, reflecting the diverse needs and preferences of businesses seeking to establish a compelling and functional online presence.

Low-cost website design

WebSteps revolutionises the landscape of web design by introducing an affordable and accessible solution for small businesses, starting at just $99 a month. This innovative approach enables businesses to establish a compelling online presence without the burden of substantial upfront costs. 

Recognising the financial constraints that many small businesses face, WebSteps provides a comprehensive web design package that includes not only the initial creation of a professional and user-friendly website but also ongoing support, updates, and maintenance. This low-cost model ensures that small businesses can navigate the digital realm without compromising on quality or breaking the bank, empowering them to showcase their offerings effectively and compete in the online market.

Chat to one of our friendly team members here to find out more about starting a website from just $99. 

Our Website Design Cost Calculator

Use our website design cost calculator to find out what you could potentially be paying for your brand new website. This user-friendly tool is designed to offer insights into the various elements that contribute to the overall cost of a website build. By inputting your specific requirements and preferences, you can receive a detailed estimate, allowing you to plan your budget effectively. Take the first step towards bringing your digital vision to life – use our Website Design Cost Calculator today and start your journey to showing up online.


Understanding web design cost is a pivotal step for individuals and businesses venturing into the digital realm. It's a dynamic landscape where factors like complexity, features, and ongoing maintenance contribute to the overall investment. At WebSteps, we recognize the diverse needs of our clients and offer transparent solutions, ensuring that the journey towards a stunning and functional website aligns seamlessly with budget considerations. 

Whether it's our low-cost monthly plans or the convenience of our Website Design Cost Calculator, we are committed to providing accessible and reliable options. Remember, investing in a well-designed website is an investment in the success of your online presence, and with careful planning, you can achieve a digital space that not only reflects your brand but also stands out in the competitive online market.